Selected work
Projects that
moved the needle
Kering Group, CentricSoft, CottonOn, and others. Over a decade of shipping complex software for brands and companies that needed more than a generalist agency could offer.
Modernised two global luxury fashion brands on Salesforce Commerce Cloud.
Saint Laurent and Balenciaga both required platform engineering well beyond SFCC's native capabilities. We migrated legacy frontends to Next.js PWAs and built custom pricing, inventory, and checkout logic from the ground up — without compromising the upgrade path.
- →Full PWA migration from legacy SFCC frontend to Next.js + TypeScript
- →Custom checkout, pricing, and inventory logic outside native SFCC capabilities
- →Root cause analysis and performance optimisation across production systems
Designed and built a Fintech trading platform from zero.
CentricSoft required a complete architecture from scratch — market data ingestion, async job orchestration, payment provider integration, and a CMS-driven frontend. We defined every system boundary, API contract, and infrastructure topology before writing the first handler.
- →Full platform architecture defined from zero — API contracts, system boundaries, infra topology
- →Async job orchestration via BullMQ with real-time market data ingestion pipeline
- →Integrated PayloadCMS, Clerk auth, and Resend within a Hono + Drizzle ORM + Next.js stack on AWS
PWA migration and real-time post-purchase tracking for a global fashion brand.
Led the end-to-end migration of a large e-commerce platform to a Next.js PWA on Salesforce Commerce Cloud. Delivered a real-time WISMO shipping tracker and integrated Apple Pay and Google Pay with full merchant validation across multiple client tenants.
- →End-to-end PWA migration to Next.js + TypeScript on SFCC
- →WISMO real-time shipping tracker measurably improving post-purchase satisfaction
- →Apple Pay and Google Pay with dynamic rendering and merchant validation across tenants
Greenfield SFCC platform for one of Australia's largest fashion retailers.
Built CottonOn's entire Salesforce Commerce Cloud platform from scratch as tech lead — custom frontend and backend features, Demandware scripts, and a unit testing culture introduced from day one. Also led hiring and onboarding of the engineering team.
- →Full greenfield SFCC platform delivered from zero as tech lead
- →Custom frontend, backend features, and Demandware scripting at retailer scale
- →Unit testing with Mocha introduced from the first sprint; team of developers hired and onboarded
Custom product page functionality beyond native SFCC capability.
NaturesMenu needed PDP features that Salesforce Commerce Cloud does not support out of the box. We delivered deep platform-level engineering to meet those requirements without forking the upgrade path or introducing long-term technical debt.
- →Custom PDP behaviour delivered via platform-level engineering, not workarounds
- →Solution designed to remain upgrade-safe across future SFCC releases
Core billing and messaging infrastructure for a national-scale telecom.
Built and maintained the mission-critical SMS gateway, billing platform, and account management systems underpinning Bulgaria's largest telecom operator — designed for high availability and volume from the outset.
- →SMS gateway and billing platform serving national-scale transaction volumes
- →Apache Kafka event streaming pipeline for high-throughput transactional data
- →Account management systems with MySQL handling telco-grade data at scale
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